From the cosmetics packaging see its future development trend

Makeup should be representative of a trend in the forefront of fashion, because of this, cosmetics packaging products, also everywhere embodies the trend. As a cosmetics business card -- the packing design, from the initial impact on consumers the impression, in the consumer products identity play a decisive role in the process of. They use the colorful color of quietly elegant, simple elegant style, practical and popular material shows a different grade.

On the packaging of cosmetics 's intentions and promotion, so that all women are the visual and the use of double enjoyment. Because a lot of people are attracted to purchase cosmetics packaging, after the discovery of the excellent quality of products, and then became a loyal supporter. The author believe that the packaging of works of art of the brand, its R & D personnel will really care about our face.

The importance of cosmetics packaging

Color cosmetics, silent signs

Packaging as the product of " coat ", must have not only a product, protection function, also has to attract purchase, guide consumer use. In the modern commodity packaging design factors, color as the Chuanqingdayi, performance characteristics of the goods of the visual design factors, the most attractive and appealing, it is difficult to replace the message delivery. For example: cosmetics packaging design suitable for intermediate shades of color, such as red pomegranate series, Estee Lauder Guerlain lip balm, the material, the color design will make people see is a noble, elegant, beautiful, high quality. Experts believe, for the cosmetics company, want in cans and bottles between surprise, packaging color is very important. Color can reflect the brand image, helping consumers in a superb collection of beautiful things on the shelves can see at a glance.

The famous New York packaging design expert arcRosen said: " Estee EliZAbeth Arden Lauder is blue, pink, REVLON is red, CHANEL is black " ... ... Fashion master usually approached the cosmetics counters, see the black tube that is be riotous with colour lip balm, saw a small glass bottle that nail; see white frosted bottle that is liquid foundation ... ... Visible, beauty industry color knowledge or very much. Different colors have formed a predetermined product concept to consumer heart.

Modeling, cosmetic innovation space

Colors not only can directly stimulate consumer senses, unique shape can also be the brand's quality reflect the most incisive. Approaching the cosmetics counters, is not difficult to find single lip gloss, there are many new packaging design: L'Oreal lasting gloss is a concave curve glass bottle shape; Chanel bright lip gloss is a square-shaped cubic packing ... ...

The focus on product functional protection, facilitating the use of consumers under the premise, a good packaging design is usually invisible also played the role of brand value. Long ago in the United States and Guangzhou Expo, a well-known and little Korea cosmetic brands in product quality and VOV brand to be roughly the same circumstances, more because of its exquisite fashion packaging attracted many customers stopped to negotiate. Correspondingly, those who do not attach importance to product packaging, relying on imitation, plagiarism and produced certain consumer products. This one. Reporter recently exposed to a make-up brand powder low fluid, because of the plastic bottle body hardness less and opening to restitution of the flaw, the reporters felt the brand in the packaging design to be strengthened. After China joined the WTO, the global brand management of enterprises has become the international competition the important strategy, brand development, brand innovation and other issues are also increasingly subject to domestic enterprises, Chinese enterprises are still in constant exploration, innovation and development.

Material, cosmetics container

Cosmetics needs high quality packaging materials, to enhance its value. At present, almost all kinds of material in the cosmetics packaging were used, and the glass, plastic, metal material in the three is the current main use of cosmetic packaging material. As the international first-line brand in the domestic cosmetics market is becoming more and more influential, the domestic cosmetics packaging also begins to increase the cost of inputs, glass and acrylic materials packaging use tends to be popular. " The development of new materials and new processing technology, the pursuit of a new design, has been the industry inner cosmetics packaging container the development focus. " A long engaged in packaging materials research engineer for the author said, " now, the application of materials is not only limited in glass bottles, plastic bottles, application of new materials has also become the cosmetics industry to launch new products, improve existing products as a way of, the purpose has only one -- for every one shilly-shally customers ".

In addition, packaging gloss is development direction of the major manufacturers, manufacturers hope in the shape of surface brightness can have more choice, which includes a light changing effect, phosphorescent ink, fluorescent paint, antique metal or translucent visual effect, smooth or rough feeling.

In the great material wealth of today, not change, not innovation, will be eliminated.

Cosmetics packaging and consumer orientation

Consumers due to age, gender, occupation, culture, economic level and other differences, the shopping psychology and effect is also different. Such as: mature consumers, working-class, housewife, economic income is not much more realistic type; young people, knowledge, economy is better for the pursuit of beauty; white-collar, extrovert much stress. " ". Therefore, the cosmetic enterprises should be based on different consumer groups, different price selection strategy of packaging design. The same is a lipstick, see Guerlain, you may feel it luxury fashion spirit Pumianerlai; see Estee Lauder, you may think of calm, wisdom, elegant golden beauty; see Anna Sui, your mind may emerge, such as rock, gorgeous retro words; see Maybelline, you can think of affordable, quality, youth ... ... Cosmetics fine packaging silently localization of different consumer groups.

Each series of cosmetics has a specific consumer groups, and not every product is suitable for any age and any occupation females use, British Icarlus ( Hongkong) Limited company vise general manager Zhan Guibin introduces to the reporter, " Icarlus company flagship product is a plant extract make-up series, products in packaging design, fashion, elegant, highlight the simple natural style of the brand, not pack too gorgeous, let the female consumers feel not because of high price and consumption, and make consumers feel it is very convenient to use, can embody the personality and characteristics of consumer groups. "

Now, six into above consumer is based on commodity packaging and design as the basis for the decision to purchase, to the supermarket shopping housewife, is beautifully packaged goods usually attract than they expected to purchase more than half, therefore, in the packaging design is the key to grasp the psychology of consumers. Therefore, packaging designers to design some more suitable for consumer products, a word: or to conform with the market.

The future development of cosmetics packaging

Cosmetics packaging in the future will usher in a high-tech, revolutionary era, more packaging new concept, new material will be used in cosmetics packaging design, improve packaging design technology components to become a public demand for packaging. Cosmetics packaging with a protective, functional and decorative, the Trinity is the future development direction of cosmetics packaging.

First, fresh-keeping device cosmetics will occupy a considerable market

Because the manufacturers to meet customer needs, the production of preservative-free products. Manufacturers are filling in a nutshell, customers can run out of time, for example many brand essence is the manner of packing. This cosmetics price is too high, will not become mainstream products in the market, but it is the future of fashion, luxury lifestyle markers, so there will be a stable consumer group.

In second, green packaging materials development and design

Many cosmetics manufacturers have begun to focus on environmental issues, in cosmetics packaging materials are selected to join the consideration of environmental protection, consider these materials can be recycled, which is consistent with the growing attention to the environmental protection consciousness.

In third, the multilayer plastic composite technology

It can make the multiple different kinds of plastic composite together, a plastic, can choose any conceivable colour and design various types of containers. A multi-layer technology into plastic, plastic packaging can be completely isolated from the light, air, avoid skin care products oxidation, through a blend of different kinds of substances, in appearance to obtain wonderful visual effects and unique feeling, improve the hose can be twists.

Fourth, vacuum packaging sadly arisen

Vacuum packing can protect contain fat, rosin oil, vitamin skincare. It has strong protection of elastic recovery, the advantages of vacuum packaging, another important development direction is to highlight the functional, the less complex container is very important.

Fifth, plastic bottles still occupy an important position

Plastic container of the advantage has been light weight, sturdy and easy production. The chemist and the manufacturers of plastic to plastic products, and obtained previously only some transparent properties of glass. In addition, PETG can easily be dyed various colors, and even after UV treatment, transparency will still remain.